Subway

'The Green Room' Music Festival Activations

As the Executive Producer of Subway’s music festival pop-up shop, I oversaw all content creation related to the activation. Prior to launch, I led creative direction and execution on video installations to be included in the store design. During each festival, I lead the fantastic team of photographers, producers, strategists, and cinematographers in the field to create and publish organic content in real-time. This included shooting/editing photos for social as well as directing and supervising post on paid video ads that ran throughout each festival.

My work on Subway was featured in AdWeek and honored as a finalist for the 2018 Digiday and Shorty Awards.

Directed, Produced by: Briana Berry Cinematography by: Ari Miller

Photos by: Briana Berry, Steve Roll

Lays 'Do Us A Flavor' Contest Snapchat & Digital Ads

In order to support the Lays 'Do Us A Flavor' contest, Subway tasked me with creating digital ads that spoke to their consumers on a new platform they hadn't established a presence on yet - Snapchat.

In order to compliment the tone of the platform, I developed a concept that was fun, humorous, and most importantly, grabbed the viewers attention immediately.

My role in creative development included developing concepts, copywriting, boarding, casting, directing, and supervising production end-to-end.

Produced, Directed by: Briana Berry