Crest

**Crest 3D White with Shakira**

For the launch of Crest 3D White, P&G brought on mega-star, Shakira, for a multi-year commercial campaign. This campaign included broadcast commercials, influencer campaigns, editorial events, and social content production.

As the creative lead for the PR side of the business, I created all behind-the-scenes videos and content surrounding our agency's media/influencer activities. In addition, I served for two years as Shakira’s senior producer for branded experiential events in Barcelona.

Produced & Edited by: Briana Berry

**Crest HD with Taye Diggs**

In order to launch the new Crest HD product in a unique and memorable way, I used Go-Pro cameras to get up close and personal with brand spokesperson, Taye Diggs.

To tell the story effectively, I developed various custom Go-Pro camera rigs that would execute the creative vision and give the film a dynamic look. I produced and directed the project, taking the lead on creating boards, shoot logistics, production design and styling, directing Taye Diggs on-set, and guiding post-production through creative and client reviews.

Directed & Produced by: Briana Berry

**crest PRO-Health with Kristen bell**

For the launch of the Crest Pro-Health oral care line featuring the characters from Frozen, we engaged Kristen Bell, who famously plays Anna in the film, to help promote the launch. As the producer of this commerical spot, I was responsible for overseeing all areas of production, coordinating with Kristen’s team on creative and logistics, and overseeing post-production with the client, agency creatives, and my editing team.

Produced by: Briana Berry

Cinematography by: Bradley Stonesifer

Directed by: John Cregan, Chris Petrick