Cystic Fibrosis Scholarship Film

Abbvie’s Cystic Fibrosis scholarship // 25th anniversary

Abbvie, a global pharmaceutical company, engaged me in order to help celebrate the 25th anniversary of it’s sponsored scholarship program for young people living with cystic fibrosis.

The strategic objective given to me was to align the scholarship with the hope that advancements in CF treatment are offered this patient community. Advancements in treatment mean longer life expectancies, which in turn mean ever more possibility for what these young people are able to achieve.

I chose to tell the life story of one remarkable scholarship recipient, Grace Knight, in parallel with the major milestones marking advancements in treatment. This parallel sets her own life milestones with the hope those treatment milestones provide for her and her family.

In partnership with Abbvie, I wrote the video script, created all boards & graphics, and directed the project throughout its lifespan.