always

#LikeaGirl

During the launch of the now seminal 'Like a Girl' campaign by always, I served as the creative lead for all campaign PR efforts.

This involved producing digital video content about the ad campaign and its subsequent iterations as well as creating primary creative for activations and partnerships launched between ad campaigns. 

My work on this program has been published by the Huffington Post, The Washington Post, ESPN, AdAge, and AdWeek.

Super Bowl XLIX

As an extension of the primary 'Like A Girl' campaign, I was engaged by the always brand to support their groundbreaking ad buy during Super Bowl XIX. We brought female high school quarterback, Karlie Harman, to represent the brand at the game. Leading up to kickoff, I produced content in real-time with Karlie to post to the brand's social channels, teasing the launch of their commercial during the game.